Howdy folks and welcome to another instalment of the CIUS blog. This week is about how a chalk artist marketing activation with CIUS can build credibility and emotional connection to your product or event.
What is marketing activation? It is a tool used to bring a brand message to life. A company or organization uses a wide range of marketing communication tools to accomplish this goal. Successful approaches incorporate print, media, and our favourite…interactive experiences. This is the best way to provide the best return on investments. Especially relevant points to a successful marketing activation are the following:
1. Identify the marketing cycle.
2. Attract the right consumer at the right time.
3. Create an emotional experience with the consumer at the point of contact with the product or service.
Have a more in depth read on marketing activation here.
A chalk artist marketing activation with Chalk It Up Signs is the perfect activation experience! Chalk artist marketing activations work two ways. We provide on site performance and pre-crafted, delivered chalkboards.
Our talented chalk artists travel anywhere and interact with the public in a warm, humorous and congenial manner. All this as they create a unique, visual piece of branded art for the event. The combination of artistic talent and public performance/interaction makes a Chalk It Up Signs chalk artist marketing activation so powerful. Furthermore, live art is performance art. The chalk artist is able to emotionally connect the viewer to the marketing experience. This strategy leaves a longer lasting impression on your consumer or potential consumer.
To have a CIUS artist come to your event for a succesful live chalk artist marketing activation you need to keep a few things in mind. Please consider the date of event, length of marketing activation and timeline for chalkboard completion on site, as well as design ideas and sizes. You also need to be aware of overall project costs and travel costs for the artist. Have chalk, will travel!
In addition to on-site chalk artist events, you can have a CIUS chalk artist marketing activation with a pre-prepared chalk board installation. CIUS will create a chalkboard for you in our studio and ship it anywhere to be installed for your activation. This is a very powerful back drop or interactive art piece for product connectivity as well. Remember, deadlines, shipping and scope of project need to be taken into consideration for this application.
Contact Dave at CIUS today for more information on having a live chalk artist on site for your marketing activation experience for your product or event.
Until next time,
Melanie and Dave and the CIUS band of merry chalksters